How to Turn Your Legal Knowledge Into a Powerful Law Firm Marketing Tool
Education-based marketing is one of the most powerful tools at the disposal of lawyers. There is a great amount of basic information you know about your practice area that prospects want and need to...
View ArticleContent Marketing Tactics That Work for Attorneys
The Content Marketing Institute and MarketingProfs just released their second annual study on B2B content marketing trends and found the following tactics most prevalent among B2B marketers: The top...
View ArticleHow Mobile Is Changing Law Firm Marketing
The world of mobile is taking over! If you've been somewhat paying attention to the impact of mobile technology, it may be time to seriously consider how it will affect the effectiveness of your law...
View ArticleIs Mobile in Your Briefcase?
I know you’ve heard it all before, there really is no question that having a website to market your legal services to prospective clients is completely necessary. But, did you know that just having a...
View ArticleLearn To Say NO So Your Legal Practice Can Grow
During our first consultation, Eric shared a list of all of the activities he currently used to grow his legal practice. In the last three months, he had: Attended weekly networking meetings Scheduled...
View ArticleThe Biggest Reason Attorneys Are Not Converting More Law Firm Clients
What's the biggest reason you're not turning more prospects into law firm clients? Your lack of follow up. I'm sure this is no surprise - every lawyer knows the importance of follow-up. In fact, your...
View Article10 Public Speaking Tips for Attorneys
Speaking is a great way to connect with new prospects and gain more credibility in your area of specialty. Whether it be a quick 20 minute presentation or a featured opportunity at a large conference,...
View ArticleOne Lawyer Does Not Fit All – Neither Does One Marketing Plan
In our complicated, multi-tasking world, there is an increasing desire to have “one thing” to satisfy multiple needs. The smart phone, for example, enables its user to text, call, email, take photos,...
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Capture New Law Firm Clients With This Strategy
We’ve seen an increase of infographics online. Some are great, others seem just too complicated. However infographics have proven to be very beneficial and eye pleasing way for consumers to gain an...
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Generating Referrals Successfully
In a National Solicitors Selling Survey this summer in the UK, 78% of respondents (business development directors, partners and managing partners) stated that client referrals were either an effective...
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